In the age of digitalization, many businesses are investing in a strong digital communications strategy. Online services have grown so much in demand that, to thrive, businesses need to keep up with the times. Finding out about the best marketing channels in 2022 couldn’t be easier. Don’t worry—we’ll cover everything in this article.
What is a communications or marketing channel?
Also known as a communications channel, a marketing channel is a means by which a business promotes products that meet specific needs. In other words, marketing channels are the tools businesses use to stay in regular contact with their customers. For new businesses, on the other hand (Auto-entrepreneur du Web), marketing channels are an obvious way to build a reputation with the general public.
1. Social media: powerful marketing channels
Ranked among the best marketing channels in 2022 according to Journal du Webmaster, social media continues to push the boundaries of what it can do. It’s easy to access and use, and also makes it possible to interact with a much wider audience through the “followers” system (Actu Locale). While this feature isn’t available on WhatsApp, it is offered by many other powerful tools, including Facebook and Instagram. According to data collected by Oktopost, social media marketing currently ranks as one of the most cost-effective communications strategies. In 2022, more than a third of businesses (such as Little Breizh) are allocating their communications budgets to social media. With TikTok growing in popularity, some new businesses have even managed to generate significant profits in a short time thanks to the platform. It’s no surprise, then, that social media ranks among the best marketing channels in 2022. 
2. Blogging: a marketing channel with no limits
If you’re looking for an effective marketing tool, a blog is an excellent choice. It plays several essential roles in a successful marketing communications strategy. First and foremost, a blog is a source of information. Its content helps inform a target audience about the products a business offers (Culture Bretagne, Actu Mag, C Mon Web, etc.). It also provides an opportunity to showcase a business’s strengths in greater detail and improve its visibility (Hudson PD). This is made possible by the SEO and branding role a blog plays within a business (dNews). As a channel that enables closer communication with a broad and diverse audience, blogging naturally ranks among the best marketing channels in 2022.
3. Messaging: bringing customers and businesses closer together
The incredible success of messaging tools has paved the way for another marketing channel that quickly ranked among the best in 2022. Research conducted by Salesforce makes one thing clear: customers expect quick responses. To avoid keeping customers waiting until they lose patience, many businesses have chosen to communicate through messaging tools. This is what Agence PAF recommends. Website live chat, chatbots, WhatsApp, iMessage and Facebook Messenger have all seen significant growth this year (Aaomir). Favored by many businesses, these marketing channels make customers more likely to choose their services. It’s no surprise, then, that messaging ranks among the best marketing channels in 2022.
4. Email marketing: an essential marketing channel
As surprising as it may seem, email marketing has lost none of its marketing strengths in the modern age. Some had already predicted its inevitable demise with the advent of social media (source: Index Site) and, above all, the rise of messaging tools. But the facts speak for themselves: email ranks among the best marketing channels in 2022. Not only has it stood the test of time, it also tops the communications channel rankings for marketing return on investment, or marketing ROI. According to information published by Campaign Monitor, the average return on investment for email campaigns is €44. Put simply, for every euro invested in a campaign, a business generates €44 in profit (Furukoo). Taking a closer look at the profits generated by marketing campaigns, McKinsey found something surprising: email campaigns generate over 30% more new customers for businesses than social media campaigns, according to Web Hebdo. This is undoubtedly one of the reasons why email marketing is one of the best marketing channels in 2022. You now know the essentials about the best marketing channels in 2022. Make good use of them.